Kim Kardashian’s latest fashion accessory? Her own collection of Beats wireless headphones.
The famous entrepreneur has joined forces with the Apple-owned headphones maker Beats to develop a custom line of coloured skins for Beats Fit Pro earbuds.
Three new neutral shades are available – Moon (light), Dune (medium) and Earth (deep) The brand new “Beats x Kim” earbuds ($199.99) will be sold in limited quantities on the internet (at apple.com/kim) on Tuesday, August 16, in stores and Amazon.com the 17th of August.
Kardashian was looking to design headphones that could be worn with her skincare and clothing products She told Vogue. “This idea was born out of my passion for neutral colour palettes, however, I wanted also to demonstrate that technology is just as an aspect of fashion as clothing. I believe that everything that we wear every day should be effortless, which includes headsets,” she said.
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A long-time lover of Beats headphones, Kardashian was spotted wearing the pink Beats Fit Pro earbuds that wirelessly connect to gadgets that use Bluetooth for more than an entire week before the headphones went on sale at the end of November in 2021. CNET announced at that time.
“I wanted to break away from the idea that headphones have to be colourful to make a statement,” Kardashian stated in a statement to accompany the announcement. “This collaboration is special because it allows you to blend in or stand out, and Beats is known for creating products that showcase individuality.”
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Apple bought Beats Electronics (and its iconic Beats By Dre headphones line) for $3 billion in May 2014. expanding its position in the highly competitive headphones market.
Beat Fits Pro earbuds compare favourably with Apple’s Airpods Pro earbuds – and have a price that is lower $199.99 as opposed to the $249.99 on Airpods Pro. However, it is common to buy both for less than $180 at the store.
“The Beats Fit Pro offer a more stable and potentially more comfortable fit while offering similar weight and the same waterproofing,” stated Reviewed.com editor for home theatre Lee Neikirk, in a critique of the Beats Fit Pro and its competitors.